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	<title>Kennon Green Enterprises</title>
	<link>http://www.kennongreen.com</link>
	<description>The Official Corporate Site of Kennon Green Enterprises</description>
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		<title>How We Approach Value Investing</title>
		<description><![CDATA[At Kennon Green Enterprises, we approach value investing using an opportunity cost approach. That means we don&#8217;t get hung up on the idea of owning stocks or bonds, real estate or gold. Instead, we look around at all available opportunities that fall within our &#8220;circle of competence&#8221; &#8211; the things we understand, are passionate about, ...]]></description>
		<link>http://www.kennongreen.com/2010/08/how-we-approach-value-investing/</link>
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		<title>Cherrywood Capital Group Acquires GildedLife.com</title>
		<description><![CDATA[Through Cherrywood Capital Group, LLC, the major shareholders of Kennon Green Enterprises have taken a significant ownership stake in a new online luxury lifestyle blog and resource, GildedLife.com.  The business will be managed by the digital content distribution division and serve solely as a passive equity investment.  It will be staffed by a group of ...]]></description>
		<link>http://www.kennongreen.com/2010/08/cherrywood-capital-group-acquires-gildedlife-com/</link>
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		<title>Considering a Mac OS X Server Upgrade</title>
		<description><![CDATA[Years ago, we launched our first business on a couple of cheap, out-of-the-box Dell Computers with Microsoft XP and Dreamweaver.  Shortly thereafter, we signed a lease with Apple Financial and purchased nearly $30,000 worth of computer equipment and software for our new offices, followed by regular rounds of equipment additions and new systems being shipped ...]]></description>
		<link>http://www.kennongreen.com/2009/09/considering-a-mac-os-x-server-upgrade/</link>
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		<title>Don&#8217;t Romanticize Sales</title>
		<description><![CDATA[One of the great tragedies in life is that most people forget what it is they set out to accomplish.  In business, this phenomenon manifests itself most often as a man or woman who starts their own company to gain financial independence and control over their time only to find himself slavishly devoted to growing ...]]></description>
		<link>http://www.kennongreen.com/2009/08/do-not-romanticize-sales/</link>
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		<title>The Illusion of Record Profits</title>
		<description><![CDATA[When managers talk about record profits, they often leave out one crucial detail that would allow shareholders and owners to view their performance in a more honest light: the change in capital at work in the enterprise.  This seemingly small detail is actually one of the most important numbers any analyst, executive, owner, or lender ...]]></description>
		<link>http://www.kennongreen.com/2009/08/the-illusion-of-record-profits/</link>
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		<title>Storyville Coffee Company</title>
		<description><![CDATA[Every year, I read tens of thousands of pages of financial reports, SEC filings, business proposals, expansion requests, and everything else you can imagine relating to our businesses and my job as the chief capital allocator (which is, after all, the primary job of the CEO). It takes a lot to raise my eyebrows and ...]]></description>
		<link>http://www.kennongreen.com/2009/08/storyville-coffee-company/</link>
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		<title>New E-Commerce Sites Launched</title>
		<description><![CDATA[The expansion of the e-commerce sites that make up part of the Kennon Green Enterprises family of businesses continued in the third quarter as Just Baby Gifts and MOA Team Supply went live and Kennon Home Accessories launched an ambitious expansion into the fine writing and jewelry business, becoming an authorized dealer that will begin ...]]></description>
		<link>http://www.kennongreen.com/2009/08/new-e-commerce-sites-launched/</link>
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		<title>Aurora Fine Writing Instruments Added as a Vendor</title>
		<description><![CDATA[We are thrilled to announce the addition of Aurora fine writing instruments to the line of products offered at both Kennon Home Accessories and our retail store, Kennon &#38; Company.  The Italian manufacturer of luxury fountain pens, rollerball pens, and ballpoint pens is going to be one of the flagship offerings in our expansion into the ...]]></description>
		<link>http://www.kennongreen.com/2009/08/aurora-fine-writing-instruments-added-as-a-vendor/</link>
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		<title>Buying Call Options</title>
		<description><![CDATA[Buying call options is the opposite of selling covered calls and is an extremely aggressive strategy.  You can generate big losses, but if you’re right, huge (and I mean huge) gains.  The only reason we are willing to do it with a very small percentage of our assets is because we have the liquidity, net ...]]></description>
		<link>http://www.kennongreen.com/2009/05/buying-call-options/</link>
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		<title>Selling Covered Calls</title>
		<description><![CDATA[The volatility in the markets has caused pricing for certain derivatives to shoot through the roof, allowing investors to earn huge returns by selling covered calls (also known as writing covered calls).  Here&#8217;s an example of a real transaction involving selling covered calls that one of our businesses recently contemplated. Right now, we could purchase ...]]></description>
		<link>http://www.kennongreen.com/2009/05/selling-covered-calls/</link>
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